SOFTLAY performs a number of valuable functions that play a key role in ensuring the well-being and physical performance of your birds

SOFTLAY is much more absorbent, more consistent and very much softer than traditional bedding’s. It promises to be a cost-effective alternative to wood shavings and it’s far superior to the ‘recovered wood’ from a variety of recycling sources that seems to have found its way into poultry litter in recent years.

SOFTLAY In particular absorbs excess moisture from droppings and drinkers, reduces contact between birds and manure, minimises ammonia levels, and insulates and protects chicks from concrete floors.

Laboratory analysis has established that SOFTLAY is completely salmonella-free and has a noticeably lower microbiological load than most poultry bedding materials.

Hilton and Wayne Norman have been using SOFTLAY bedding for the last six crops of 200,000+ birds they grow for Frank Bird Poultry.
Initially, the brothers couldn’t see how anyone could make a good bedding material from the bamboo-like miscanthus they saw us growing in Shropshire.

Our customers are reassured that they know exactly what their birds are laying on.


Key benefits

  • Guaranteed moisture content – 10-15% moisture content
  • Consistent in particle size
  • Full traceability on every load
  • SOFTLAY is Hygienically treated with Salgard by Optivite
  • Regularly tested for Campylobacter,Salmonella,
    aspergillus and E.coli in the labs at Minster vets
  • We provide a Nationwide delivery service
  • We can deliver either in Bulk or Bales
  • Reduced capping
  • Reduced hock burn
  • Biodegradable
  • Completely natural & sustainable Carbon neutral product

What our satisfied customers say about SOFTLAY


It must be down to the shredding process, as SOFTLAY has proved really valuable for us, ” says Hilton. It’s very uniform and provides just the soft, dry bed we need for day-old chicks. It holds a lot of air, providing a comfortable, warm environment for the chicks to settle into

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